CKB2B Mobile Marketing Expert @cksays


Christina (CK) Kerley
The high-energy, highly engaging marketer known simply as “CK”, guides B2Bs through the opportunities and complexities of modern marketing (and modern technologies). An impassioned voice in B2B, CK’s insights and personality have made her a popular speaker, writer, adjunct professor and industry advocate for marketing innovation in the often-overlooked, but forever fascinating world of B2B.
Her combined specialties across core strategy, social media and mobile marketing result in programs that move the needle by creating real business impact, and bolstering the customer relationships critical to ROI. For over 17 years, 12 of which through her own business, she has worked with Fortune 500, mid-sized enterprise and start-up companies across such industries as technology, media, mobile, life sciences and professional services. Her projects have included work for IBM, Verizon, Ingenix, ClearPoint, FCG, ISI, Symbol Technologies and the Syndicated Network Television Association—an organization of the top TV studios including Paramount, Warner Bros., Disney and NBC- Universal.
Ranking in Smarter SM’s “100 Smartest People in Social Media” and 451Marketing’s “Top Social Media Strategists to Watch in 2010”, she is a featured writer for top marketing outlets and presenter at prominent industry events including The American Marketing Association, Sun Microsystems, SES, Optimization Summits and The MarketingProfs B2B Forum.
CK’s thought leadership on B2B social media marketing and B2B mobile
marketing are especially popular among today’s marketers. Her seminal industry
guide, The Mobile Revolution & B2B, provides executives with a framework for navigating the dramatic shifts and harnessing the unprecedented opportunities that mobile is driving across their B2B businesses.


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